Head of Marketing / Marketing Lead / Marketing Director

  • Transform lives and Aotearoa’s tech sector in line with our social mission.
  • Lead growth of the marketing function and the wider organisation as part of our senior leadership team.
  • Enjoy a progressive, high support and high autonomy hybrid work environment.
  • $120,000 – $150,000 per annum, based on experience.
  • Working hybrid from Wellington/Pōneke or Auckland/Tāmaki Makaurau and home.
  • 32 – 40 hours per week, flexible.

About Dev Academy

Dev Academy Aotearoa is a social enterprise with a mission to transform individual lives to make a kinder and more diverse technology community. We are committed to growing diversity in our tech sector, because we want to see the technology of tomorrow being built by humans as diverse as our society. Our core values are arohā (kindness), tika (effort) and pono (integrity).

We are an innovative school that delivers New Zealand’s first, biggest, and best developer bootcamp. Our bootcamp combines the fundamentals of software development with our unique “human skills” training, practical group projects and deep pastoral care that makes tech education accessible to all parts of the community. We deliver our programme across campuses in Pōneke and Tāmaki Makaurau, and online.

This role

We are looking to both continue our growth as Aotearoa’s premier development bootcamp, and expand our impact with new educational programmes.

The purpose of this role is to lift diverse enrolments for Bootcamp, lift our profile across the community, and support growth of new products, while sharing senior leadership of our organisation.

Key responsibilities

  • Lift our enrolments
    • Lead strategy, planning and delivery of all aspects of our marketing: paid advertising, social marketing, email/CRM marketing, content marketing, website, product marketing and media.
      with a particular emphasis on telling stories that speak to Women Māori and Pasifika career changing into tech.
    • Work with our Admissions team to lift quantity and quality of applications and enrolments.
    • Work with Partnerships, Events and Leadership teams develop initiatives that drive growth.
  • Tell our story
    • Lead on brand and how we bring it to life; our voice, visual identity, and style.
    • Produce content that connects with our audiences, particularly women, Māori and Pasifika.
    • Know our key audiences deeply, and help our wider team know them too.
    • Get our story out to those key audiences.
  • Lead our organisation
    • Represent marketing in our senior leadership team
    • Share the responsibility for leading our organisation with the rest of our senior leadership team
    • Care for our people, our students, our partners.
    • Help us find a way to grow our impact
    • Make this a strong, sustainable organisation

Key relationships:

  • Support a Social Media Lead
  • Support an Events & Alumni Lead
  • Work with external marketing agency and contractors.
  • Participate as a member of our senior leadership team.
  • Work closely with the Bootcamp Leadership Team
  • Work closely with our Admissions team.

What we need is:

  • Essential
    • At least five years experience in marketing.
    • Experience in delivering results in digital attraction campaigns.
    • Demonstrated ability to reach and influence audiences.
    • Experience leading marketing initiatives and budgets across teams and external agencies.
    • Experience creating insights with data to support sound choices.
    • Experience managing brands.
  • Desirable
    • Experience delivering results in education sector.
    • Experience delivering results across a range of marketing channels.
    • Experience in leading similar organisations.

You might fit the bill if you:

  • Essential
    • Are comfortable with both leading/managing and doing.
    • Possess skills in adaptability and attention to detail with the values of kindness, empathy, and integrity.
    • Are self-starting with a high degree of freedom and knowledge of self (eg to know when to seek support).
    • Have an ability to think through problems logically, and with an open mind.
    • Are self-aware with ongoing pursuit of self-knowledge and self-mastery.
    • Have strong personal integrity and the ability to accept and incorporate feedback and criticism quickly and with grace.
    • Are able to embed and promote equality and diversity through your actions and words.
    • Have ability to set one’s ego aside and to see others with kindness and understanding, finding value in diverse views and beliefs.
    • Are possessing a natural authority and ability to forge excellent relationships with internal and external stakeholders.
    • Are committed to Dev Academy Aotearoa’s social mission: For technology to become the biggest industry of Aotearoa, with benefits shared across the country, while transforming individual lives, and growing workforce diversity.
    • Are a NZ citizen or possess a work permit.
  • Desirable
    • Have interest or experience with te ao Māori, tikanga Māori, te reo Māori and Te Tiriti o Waitangi

If you’re on the fence, please apply—even if you don’t tick all the boxes. We’re open to discussion on lots of fronts. We very much want the right person and are open to that looking different than our ad specifies.

We offer:

  • An opportunity to lead in the growth of a high impact social enterprise.
  • An opportunity to give back and help a diverse new generation of developers into careers in technology.
  • The opportunity to engage and participate in a culture of empathy and integrity.
  • A supportive and communicative environment that values transparency and authenticity.

Other information you should know:

This role is anywhere from 32 to 40 hours per week. We’re a whānau-friendly workplace and tamariki are welcome in our campuses. We have flexible wellbeing leave, 5 weeks annual leave, and a focus on wellbeing for our staff through yoga, flexible working, stand-up desks and annual away days and noho marae (any staff member ideally must be able to attend our away days or noho marae, with children in tow where needed).

We welcome applications from people with non-traditional experience (volunteering or informal settings) and from minority backgrounds and genders. Dev Academy has a strong commitment to Te Tiriti O Waitangi and is working out how to honour and integrate its principles. If you’d like to bring along whānau to speak on your behalf we’d love to welcome you all. Indeed, if you require any accommodations from being flexible on timing due to childcare, mental health or other needs we’re very happy to work with you. We want to make it as easy as possible for you to come prepared and ready for interviews and work! We invite you to tell us your needs if you feel comfortable to do so!

In summary:

Primarily we are looking for a safe pair of hands, a quick mind, a kind smile and a genuine passion for helping people reach their potential. Our students make big sacrifices to come on this course – they quit jobs, borrow money, move cities, rearrange studies and put in a superhuman amount of effort. We are dealing with taonga here and absolutely everything comes down to helping our students succeed.


We welcome questions. Write to our People & Culture Lead Kevin Keane (

Ready to apply?

When you are ready to apply, please email your CV and cover letter to our People & Culture Lead Kevin Keane ( Please let us know the following:

  1. What would you bring to this role?
  2. How do you connect with our values: Kindness, Integrity and Effort?
  3. Why do you want to work at Dev Academy?

Applications have closed.